Head of CRM (m/f/d)
Aroundhome | Berlin

Über uns

Das sind wir

Aroundhome ist der größte Vermittler für Produkte und Dienstleistungen rund ums Haus in Deutschland, Österreich und der Schweiz und bald auch in ganz Europa. Unsere 500 Mitarbeiter arbeiten jeden Tag daran, unseren Service für unsere Fachfirmen und Kunden noch besser zu machen.

Egal, wo unsere Kunden wohnen. Egal, was gemacht werden muss: Sei es die Terrasse für die nächste Familienfeier, die Garage für das neue Auto oder eine Haustür für das perfekte Nach-Hause-kommen-Gefühl. Aroundhome hilft heute schon Millionen von Menschen, die richtigen Entscheidungen rund ums Eigenheim zu treffen. Nicht anonym und nicht nur digital. Wir nehmen uns Zeit und sind persönlich für unsere Kunden da.

Gemeinsam mit Dir wollen wir Aroundhome zu der einen Plattform rund ums Haus ausbauen und freuen uns, Dich in unserem Office am Potsdamer Platz willkommen zu heißen.


  • As Head of CRM (m/f/x) you take on the responsibility of creating and developing our overall Customer Retention and Lifecycle Management strategy
  • You specify our CRM/CDP Use Cases and define our related data strategy in order to develop scalable and innovative processes that will positively impact our KPIs and will increase the relevance and degree of personalization of our campaigns
  • You implement together with a Product Owner and our dedicated IT teams the CRM/CDP system (Customer Value Management, Customer Retention, Customer Journeys)
  • You significantly drive growth and maximize the customer value by using the collected data to shape and execute customer activation strategies
  • You analyze and optimize the current campaign setup and processes as well as the development of strategic opportunities to automate within the CRM channel
  • You work hands-on in projects that will solve current challenges and foster the teams to grow by supporting them with best practices


Geforderte Fähigkeiten

  • You bring extensive expertise as a Customer Relation, Customer Success or Customer Engagement Manager and 6+ years of CRM/CDP leadership experience gained in B2C marketing
  • You come with a proven track record of successful implementation and scaling of CRM/CDP in a fast-paced environment, ideally from industries with low frequency/long consumer purchase cycles
  • You have outstanding analytical and conceptual skills and a very good grasp for target group specific communication at the same time
  • You are highly goal-oriented, perform especially well in an agile, iterative environment and are always eager to deliver quickly even under uncertainty
  • You are an absolute teamplayer with strong communication skills in German, ideally also in English, and always take various requirements and needs of your supporting departments into account

Geforderte Talente

  • analytical thinking
  • goal-oriented
  • communication


  • German
  • English


  • Perspective: A key position in a dynamic company with a high degree of responsibility and a lot of creative freedom
  • Variety: A challenging and diverse task in close networking with all relevant key players
  • Influence: We give you your own responsibilities from day one on and the unique opportunity to set your footprint to decisively influence the success of Aroundhome
  • Development: Free access to our LinkedIn e-learning Platform with more than 15.000 learning videos and individual training for your personal development
  • Optimal working conditions: A state-of-the-art office at Potsdamer Platz, and a corporate culture characterized by authenticity and team spirit
  • Our promise: A down-to-earth attitude; commitment and transparency are values that shape our culture
IT & Internet, Gross- & Einzelhandel
Unbefristeter Vertrag, Vollzeit
Lead, Professional
Portrait von Alexandra Belle
Alexandra Belle
HR Manager
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