Segment Marketing Manager (m/w/d)
Eaton Corporation | Baden-Württemberg

Über uns


Do you want to work for a global company where promoting gender equality is central to our vision of creating a truly diverse and inclusive business? Where everyone matters, and everyone belongs?Join us and help us provide energy-efficient solutions that make a real impact. We make what matters work. As a Segment Marketing Manager, you will responsible for working with the sales organization and regional segment managers to drive profitable growth through developing integrated campaigns targeting end customers and partners in the following industry segment: OEM (Machine Building). You will develop and create marketing plans with a focus on generating pipeline and revenue.


  • Define integrated and multi-channel campaigns for the MOEM segment including sub-segments
  • Develop marketing content, campaigns, and programs (email newsletter, direct mail, collateral, website content, SEO, social marketing, events, blogs, display advertising, etc.) targeting machine building OEMs and panel builders
  • Plan and develop marketing materials, take responsibility for product and solution go-to-market program
  • Work closely with EMEA marketing to contribute to define campaign topics and persona as well as message map development
  • Implement centrally developed marketing activities in Germany
  • Collect and share local VOC, market dynamics, competitive landscape with the divisions and Central Marketing


Geforderte Fähigkeiten

  • 3+ years of B2B Marketing experience
  • Knowledge of best practices in B2B demand generation, marketing automation and lead nurturing
  • Experience in marketing machine building products and technologies including power management and circuit protection,
  • BBA/BS in Marketing, Business Administration, or related field. MBA and/or technical background is a plus.
  • Strong organizational and project management skills with ability to operate on a wide range of topics and projects
  • Matrix setting
  • Fluent in German and English.

Geforderte Talente

  • Matrix setting
  • BBA/BS in Marketing
  • Business Administration


  • German
  • English


  • We make ethics and culture matter – You will enjoy working in supportive and collaborative workplace where ethics and safety are in our DNA
  • We make your perspectives matter - Different points of view are what drive innovation and collaboration, and at Eaton, innovation begins with top-to-bottom diversity. Our senior leadership is made up of individuals from diverse groups to help create an environment where employees feel represented and heard at every level.
  • We make your aspirations matter – Eaton encourages internal promotion, whenever possible
  • Our recent awards:
  • FORTUNE’s 2021 World’s Most Admired Companies list
  • One of the World's Most Ethical Companies?2021 by?Ethisphere
  • Top 50 Employers List 2020 by Woman Engineer Magazine
Elektrotechnik, Feinmechanik & Optik
Unbefristeter Vertrag, Vollzeit
Katerina Kinclova
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