Marketing Automation Manager (m/f/d)


Auenstraße 100, 80469 München, Deutschland



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Basic infos

Auenstraße 100, 80469 München, Deutschland
Marketing and Communications
With work experience
IT & Internet
Type of employment
Regular employment
Work types
Full time
Privacy Policy

Task description

  • Work closely with event team and web development resources to create and manage landing pages and execute follow ups
  • Develop email (cold and nurture), landing pages and lead generation programs for a variety of personas to progressively move targets along the buyer's journey
  • Work cross-department to get the content designed and approved: marketing, growth, product marketing, customer success, product, sales, legal, etc.
  • Analyze and report on campaign results and KPIs, beyond open rates and CTRs
  • Establish, track, and improve response rates, conversion rates, pipeline, and ROI
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
  • Identify opportunities and propose solutions to impact prospects at different stages of the funnel using email, messaging and content
  • Success and gratification requires you to be obsessive with marketing metrics including awareness, coverage, engagement and ultimately pipeline generation

Detail infos

Required skills

  • 3+ years of email marketing or demand generation experience with B2B accounts
  • Solid project management skills and the ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
  • Strong writing skills especially attuned to the enterprise market
  • Subject line A/B testing
  • Experience with marketing automation and CRM programs such as Marketo and Salesforce
  • Data-driven marketing experience - each program you run has clearly-defined success metrics
  • Personal pride in creating high quality programs

Required talents

  • Ability to juggle multiple cross-functional projects in a fast-paced, deadline-driven environment without missing important details
  • Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment


  • Englisch

Making the connected world a safer place.

IDnow provides a leading Identity Verification-as-a-Service (lVaaS) platform, which is used across industries conducting online customer interactions that require a high degree of security. The service uses artificial intelligence to check security features on ID documents. All IDnow products Combine government-grade protection against identity fraud with best in class conversion rates for customer onboarding. IDnow covers a wide range of use cases and the platform allows the identity flow to be adapted to different regional, legal and business requirements on a per use case basis. Founded in 2014, we already count a large and fast growing team of 300 colleagues from 35 different cultures. The portfolio of over 250 customers includes leading international companies such as Bank of Scotland, BNP Paribas, Commerzbank, N26, Telefónica Deutschland and Wirecard.



An exciting, fast-paced, high-growth company where you can make an impact from day one A company that makes decisions based on facts and data, where your work makes a difference and makes the world a safer place A small but experienced marketing team that welcomes the knowledge and experience you bring and values your contribution Amazing customers that absolutely love the technology and trust it to deliver important results for them every day A great management team that provides unmatched transparency into the business and welcomes diverse ideas and critical thinking


Portrait of Anna-Lena Zimmermann
Anna-Lena Zimmermann
Recruiting Specialist

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