Digital Strategist (m/f)


Opernpl. 1, 45128 Essen, Deutschland


Innogy SE

Jetzt bewerben


Innogy SE
Opernpl. 1, 45128 Essen, Deutschland
Vertrieb und Verkauf, Ingenieure und technische Berufe, Führungskräfte
Mit Berufserfahrung
IT & Internet, Energie-, Wasserversorgung & Entsorgung
Feste Anstellung


  • Your mission is to innovate customer value proposition from digital customer insights to digitally lead generation sales to data analysis around Energy+ usage/preferences. Therefore you systematically make use of all digital assets and opportunities to innovate
  • In the next step you co-develop the go-to-market approach for the identified product bundle incl. identification of target customer, pricing, marketing/promotion activities and channels
  • You support the optimization of online channels with best-in-class UX Design by improving desktop and mobile usability, accessibility and pleasure throughout usage of digital channels
  • A/B Testing of digital prototypes is enabled and monitored by you
  • The monitoring of new and emerging hardware/ software and assessment of their relevance and potential value for Energy+ Lighthouse is also part of your role
  • Last but not least you ensure the rollout feasibility of the developed blueprint as well as the capability transfer to local (digital) marketing teams


Geforderte Fähigkeiten

  • You have 5+ years of experience in the digital area, ideally in a start-up or agency environment
  • Additionally you bring significant experience in conversion management and customer insights management
  • Furthermore you provide a proven track record in designing Digital customer journeys, Social Media- and E-mail Marketing, SEO & SEA as well as Performance Analytics
  • In your professional career you have gained experience in working with/in agile teams
  • Certificates in relevant field, complement your profile
  • In addition you bring along Project Management Skills
  • If you fit the profile and love driving your topics forward with passion, we are looking for you!

Geforderte Talente

  • Networking
  • entrepreneurial mind-set
  • Flexibility


  • Englisch
  • Deutsch

I am innogy

Innogy SE is colorful, flexible, full of energy and creative ideas. 40.000 colleagues in renewables, grid and retail are creating a sustainable energy system for new generations to live in a world worth having. We are offering existing and potential customers innovative and sustainable products and services which enable them to use energy more efficiently and improve their quality of life.


Portrait von Sebastian Hopp
Sebastian Hopp
Head of Digital Hiring
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